Online marketing in Malaysia can be done through social media, websites, remarketing, keyword search advertising and many others. All these platforms serves different objectives and have their own strong points, so choose those that works best for you.
Let’s take a look at how you can succeed in online marketing with the tips provided below:
#1 Know your goals and make a plan
What are the objectives of online marketing for your business? Do you want more sales or to let more people know about your products? If you want to increase product sales, remarketing may be a good strategy for your business. Remarketing records visitors’ cookies, and if they do not take action during their visit to your site, ads will be shown consistently when they move on to other websites. One popular example would be Zalora, where pictures of the products you had seen previously will appear when you’re looking at your Facebook feed, persuading you to click on it.
#2 Engage with your audience
Once you start your online marketing, don’t let it stop! Create a relationship with your audience and engage with them constantly. Remember to keep it going because people need constant reminders about what your brand can offer them. If your brand only appears once, and then disappears, your target audience will lose interest or they will gradually forget about you. If you have any news, events or promotions, post them on your website or social media sites like Facebook and Instagram as they tend to reach out to people easily.
#3 Analyse performances at intervals
You don’t have to check the results too often, as data requires time to be accumulated. Additionally, the beginning stage of the online marketing may be different compared to the middle stage. Therefore, to avoid making impulsive changes, it would be better to wait, analyse, and then make a decision after proper consideration. A fortnight or monthly report is an adequate timing to record the performance of your online marketing.