Digital Marketing & Social Media Agency In Malaysia

Capslock Pixel - Leading digital marketing agency & social media agency in Malaysia. We offer wide range of service incl. social media marketing, online marketing, online advertising & etc.

Hippoposter E-commerce Website - Capslock Pixel
Hippoposter E-commerce Website - Capslock Pixel
This is a project that we've worked on, building an e-commerce website for Hippoposter. This includes the products, shopping page, checkout, contact us form, FAQs. We designed the website and built a smooth sales funnel for maximum optimisation and incredible smooth UX.
Digital agency malaysia, Web development, Web design, E-commerce website, SEO, Optimization,
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Hippoposter E-commerce Website – Capslock Pixel | Digital Agency Malaysia

Overview
Malaysians have definitely upped their game when it comes to home decorating. And there are many brands catering for the growing sophistication when it comes to the latest styles and designs.
Hippoposter is one such brand. Totally Malaysian and 100% local, they design unique, beautiful posters that lights up a place instantly.

As their digital agency, we worked together with the Hippoposter team to build a clean and stylish e-commerce website, complete with payment gateway. It contains a lot of features to ensure smooth transition from one stage of the funeral to the next.

Brief
We were tasked to create a website that guides the user to a smooth buying journey, while communicating the essence of the Hippoposter brand. As it is a new brand, we also had the chance to develop the brand from scratch. A logo will be needed, as well as the brand design elements and colour usage. All these will impact the look of the website.

One of the objectives of the website is to also reflect the premium quality of the posters. These posters were original designs, and printed on high quality canvas. They will then be stretched across a sturdy 1-inch thick wooden frame, made by imported pine wood.

Strategy & Execution
The Hippoposter logo was designed to reflect a fun addition to customers’ homes. A cute hippo adds warmth and charm, while keeping it monotone helps with maintaining its premium feel.

Based on the brief, we selected a clean website theme that was predominantly white, with a dash of black and gold for maximum effect on the classiness of the brand and its products. The white canvas gave each poster the room to shine and the designs can stand out better.

All the visuals featured were imaginations of how the posters look like in real life. We placed the posters artworks as decor for various kinds of walls, to help people visualise these posters in their own homes. Also, we included several highlights in the homepage sliders such as free delivery.

Easy registration, for a happier customer!
We also kept the registration process simple and easy for customers who wish to purchase the posters. They can also register via Facebook. The Shop page has a simple 3-column layout, for easy browsing. For more details, customers only need to click on the thumbnail to have more information on the size and pricing.

One-step checkout process
The checkout process for any e-commerce store is crucial to the success of the site. To ensure smooth checkout, we created a one-step checkout process. The payment is linked to the iPay88 payment gateway.

To ensure maximum integration between the site and other marketing efforts, we linked the brand’s social media pages like Facebook and Instagram to the site. We also assisted in Google Analytics setup for the website for traffic tracking and analysis.