How we can help you by being your digital marketing agency
Digital marketing begins with the blogging era, around 1998, followed by inbound marketing and affiliate marketing. It was an experimental time, and people then were not in any pressure to market well via the Internet.
A decade later, we see marketers being more serious with what the Internet has to offer, especially with the appearances of social media platforms such as Friendster. Today, the Internet has birthed hundreds, if not thousands of platforms, all vying for the attention of marketers.
Besides social media such as Facebook, Twitter, YouTube, Snapchat, we have options to use Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, digital PR too – these are some of the major categories that comes under the umbrella of digital marketing. It is vast, and trying to keep up with all of it can be a daunting task, not to mention both time and cost consuming. At this juncture, you may be thinking at hiring a digital marketing agency to help you manage. Here’s how we can help.
Digital marketing requires a high aptitude at multitasking. Image via mommywurk.com
Capslock Pixel as an agency, is made up of a team whereby each member has a specific role to play, from the analytics guy to the creative director. Each is an expert in their field, and this translates to a more diverse range of skillsets, one of which that will need a huge commitment on the payroll to replicate. Do a quick math and see if your cost is justified when you take into account how much it cost to hire and maintain three to five staffs, as opposed to an agency. Cost aside, an internal team also needs more energy to manage and that can also take away your time from the important work of strategising for your brand.
Experience and skills
One of the advantages of having worked with many clients of different industry is the experience of knowing what works, what doesn’t and what’s the latest trend. Any time a new feature is rolled out, we pick up new skills and develop know-how along the way. A new platform has emerged but is it worthwhile to get into? We will be in the best position to advise as we’re constantly adapting to the ever changing marketing.
One stop solution
When Facebook became popular as platform for businesses, many brands jumped on board. This was quickly followed by Twitter, YouTube and Instagram. Many companies started by delegating the task to one person, most likely in the marketing department, who had to juggle between this and his existing role. An agency like us covers a broad spectrum of channels, and their services start right from planning to execution and post-mortem. This also eliminates the headache of having to coordinate between different third parties.
The success of a campaign today goes beyond audience reach, ie how many people have seen or heard your message. Engagement has become the talk of the town. Bombarding your target audience repeatedly works only so far as to bring awareness, but it is the audience reaction that you really want to see. With our involvement, these metrics are clearly outlined, tracked and tweaked as the campaign progresses. In short, you could tell how much the end result cost you, and if it was worth the spend.
So if you’re looking for a new digital marketing partner, talk to us and see if we’re a good fit.