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5 Hidden Social Gems - Capslock Pixel
5 Hidden Social Gems - Capslock Pixel
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5 hidden social gems – Undertilised platforms that could give your brand more mileage

Facebook, Instagram and Twitter remains the favourite of Malaysian marketers when it comes to social media. Youtube and LinkedIn are widely known and used here too. However, when we ignore the rest, we are missing out on unique opportunities to connect to your audience. In fact, the more niche a specific social media platform, the more effective it is, because it narrows down to the audience you want.

Here are a few super underutilised social media platforms that we’re guessing you’re not on, but probably should.



Arguably , Pinterest is more like a search engine, than a social network like Facebook or Twitter. Pinterest has over 110 million active monthly users and Pinterest are known to have a higher engagement rate from users. Also, because it functions like Goggle, anytime someone sees your images, it is because they were actively seeking it out. Yet, Pinterest is under-utilised as a platform that has great reach potential and an audience that are keen to learn and discover things.

Key stats on Pinterest:

110 million monthly active users

Pinterest users are spread out evenly between all age groups

70% female users 30% male users

Hit 50 billion pins in 2015

Has referral traffic higher than Youtube, Google+ and LinkedIn combined.




SlideShare does fall behind in terms of user base, especially if you compare them to Facebook and Twitter. But SlideShare allows professionals to create slideshow presentations and videos with a greater professional emphasis.

Almost any brand can use SlideShare to either tell a story, present a piece of news or even disseminate some information. It also is a great extension to LinkedIn, as a tool to share presentations.

Key stats on SlideShare:

70 million monthly active users

18 million SlideShares made

19 million SlideShares posted on LinkedIn

159 million monthly page views

80% of SlideShare traffic comes from search engines

Hit 50 billion pins in 2015

Has referral traffic higher than Youtube, Google+ and LinkedIn combined.



Although it boasts over 130 million blogs, people still overlook Tumblr in terms of its marketing potential. This may be because Tumblr is better known for being the “semi-underground refuge for teens and young adults” as a forum for self-expression. However, in 2003, Yahoo purchased Tumblr and it is no longer the “hangout” it used to be.

Now, Tumblr is more like a social take on the traditional blog. In this way, it can be used as an additional publishing platform for your content. The beneficial aspect is that Tumblr allows users to find your blog easily.



Snapchat is one of the hottest social networks—especially among the under-25 demographic. Most brands have at least heard of Snapchat at this point, and more and more are giving it a whirl. For those who don’t know, the unique selling point of Snapchat is that posts (or “snaps”) disappear after 24 hours.

Key stats on Snapchat:

200 million monthly active users

100 million daily active users

19% of teens say Snapchat is the most important social network (vs. 15% for Facebook)

71% of Snapchat users are under 34 years old

More than 400 million Snapchat stories are created each day



The major addition to the social networking world over the past year is live streaming video—and Periscope has emerged as the leader in that arena. Periscope allows individuals and brands to broadcast live feeds that people can watch, comment on, and like. Periscope is owned by Twitter and was named Apple’s app of the year for 2015.

Key stats on Periscope:

Launched in March 2015 and surpassed 10 million users in August

Estimated 2 million daily active users

100 million Periscope broadcasts to date

350,000 hours of video streamed daily

40 years of video watched per day


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